As I pointed out three years ago, if you woke up on a Casper mattress, worked out with a Peloton, _Uber_ed to a WeWork, ordered on DoorDash for lunch, took a Lyft home, and ordered dinner through Postmates only to realize your partner had already started on a Blue Apron meal, your household had, in one day, interacted with eight unprofitable companies that collectively lost about $15 billion in one year.

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