April 23, 2018

Project Varanida on Forbes

Last week, I was in London for a client project — we were exhibiting at Blockchain Expo.

During the expo, we had the chance to explain our product to Forbes contributor Jason Bloomberg. He just published an article about a crop of startups disrupting industries using blockchain technology —including Varanida, my recent client.

Today’s digital advertising world centers on complex bidding processes... (...) The current system, however, faces several challenges. Ad fraud in its various forms plagues the industry. Ad blockers challenge ads’ value proposition. And intermediaries take a large cut for their troubles.   Varanida hopes to disrupt this status quo with its blockchain-based decentralized advertising marketplace.

There’s quite a lot of information on the original post, so have a read and get in touch with Varanida if you’d like to get involved with the company, the product, or the community.